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About usMarketing your business on the Web
Marketing your business on the Web is much more than simply taking your existing brochures and turning them into web pages. A poor marketing web site will have a very negative effect on your clients. In order to present a positive image, a business should consider the following aspects when taking steps to introduce or refresh your business web site:
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Who is the audience and what are the key messages? What do you want the reader to do as a result of coming to your site?
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How will your visitor find you? What are the most popular search terms when looking for your product or service?
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How does your site compare to the competition?
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How does your web site work alongside your other marketing material?
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How often will you need to refresh the content on your site? Out of date information is often worse than no information.
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How will you monitor the performance of your site? What user behaviour are you going to look for?
To find out how Next Curve can help you address these questions please click on our Results-oriented Web Marketing Approach.